It is a top influencer marketing platform that specializes in beauty, fashion, and lifestyle brands. It is utilized by renowned brands such as Adidas, Balenciaga, Bulgari, Cartier, Levi’s, Tag Heuer, The North Face, Tiffany & Co., Vogue, etc.
It is said to be utilized by over 1,200 brands across more than 100 nations. It claims a 40% enhancement in outcomes from marketing and communication campaign efforts.
It uses appropriate software, data, and insights to connect influencer marketing strategy with its implementation. The Brand Performance Cloud covers competitor benchmarking, event organization, image distribution, media monitoring and measurement, sample management, and additional services.
Continual MIV measurement and data insights driven by AI help brands monitor media coverage globally, assess performance across different channels, voices, and markets, and strengthen their presence in China through PR monitoring and local data analysis.
It is established in NYC, with main offices in Paris, and staff in eight global markets assists in five different languages.
